USP of the EASTERN TREASURE INDIA TOURS PRIVATE LIMITED

After discussing about a wide range of services offering by the company it is quite clear that tourists will be spoilt for choice out of so many options. Apart from variety in service offering, customization is another important feature which is available for tourists and thus it makes easier for a customer to decide on the type of experience he wants. Special offering like theme based tours add more value to the business offering as there are very few tour operators who will cover aspects like culture, religion, ethnicity and thus this is unique offering by the company.

So in brief there are mainly 3 USPs:

v  Diverse Product/Service offering

v  Choice of Customization

v  Unique offerings like theme based tours 

How Idea of this tourist organisation developed ??

This story was told by Sangamitra Jena


“It was a story of adversity,” she says. “After many years in the same organisation, I had to leave because of disagreements with a new supervisor. For a moment, I was at the crossroads. To my surprise and delight, it led to a flood of offers from other tour operators who had known my work. Seeing that, I told myself that these people are reaching out to me because they have confidence that I could bring them business. So why wasn’t I doing it for myself? 

“I had a saving of just Rs. 40,000. I bought a laptop and started sending mails to people I knew from a cyber-café. Eastern Treasure India Tours was born. Clients started coming, I took them on my off-the-beaten track tours to not just places in Orissa but also Pelling, Gangtok and Kaziranga. Word spread. Business grew. Then one day, I felt I should have a product that enables the nature-lover to enjoy a place like the mangroves of Dangamal by living in a completely rural setting. So, I came to this village and I leased a plot of land for five years. I started a high-quality, tented accommodation, complete with Western-style toilets and clean food in a completely rural surrounding. I built a make-do Web site so people could check out the options and pay online.” 

About "Sangamitra Jena":Founder of this Organization

Excerpts from a beautiful Forbes India piece by Mindtree CEO Subroto Bagchi.
… it is called Dangamal.
"This is a tiny village bordering 672 sq. km. of luxuriant mangroves that are home to the giant Indian saltwater crocodiles. It is an unbelievably beautiful and relatively un-spoilt place. There is the usual forest rest house here, but for the real enthusiast, there is tented accommodation of commendable quality run by a first generation woman entrepreneur named Sanghamitra Jena. I am here to see her."


She says: Every time someone threw a stone at me, I picked it up and made it a part of my foundation.
In life, you have to always look at what is left. 

Sanghamitra Jena talks about setting up a touring business in the middle of nowhere, against all odds


This is an absolutely terrific example of entrepreneurship. A couple of facts are commendable (1) She did this in Orissa (A state in which most people frown on entrepreneurship) and (2) She did this as a woman in Orissa (How many even Oriya men can have the guts to start a business in Orissa). 

An Intro about Organization: Eastern Treasure India Tours Private Limited (ETIPL)

This is the company based out of Bhubaneswar and run by the popular entrepreneur Sangamitra Jena. This company designs customized ethnic based tour packages for places in eastern states of India primarily for Orissa, Assam, Arunachal Pradesh and West Bengal. ETITPL is dedicated to providing solutions unique to customers and compelling yet cost effective. 

The company is unique in its product offering where it provides different kinds of tour packages based on customers’ preference which are divided into 3 broad categories:

1)      Theme Based Tours

2)      State Wise Tours

3)    Customized Tours 

I am pretty sure you won't want to miss the wide range of options offered by the organization to make your trip Awesome :)